Our Approach

Increasing your odds of success

Our mission is to apply our collective wisdom from decades of industry experience to help solve the most vexing problems entrepreneurs face every day. We provide entrepreneurs proven strategies, processes and best of breed business practices to maximize the likelihood of their success.

Why our approach matters in today's market

  • <5% of startups reach their stated business goals
  • 51% decrease in Angel and seed investing since 2015
  • 60% of startups survive to age 3...and >35% survive to age 10
  • Early stage investors moving upmarket...looking for more mature businesses demonstrating stronger milestones than ever before

We help entrepreneurs navigate the
4 critical stages of start ups


We ideate and incubate our own ideas or will partner with a select group of entrepreneurs with viable business concepts.


We support entrepreneurs in the earliest stages, working collaboratively and intimately with visionaries to create and grow enterprises.


We invest in seed stage businesses, offering active operational and managerial support.


We partner with and expand small businesses, leveraging our expertise and network to help grow existing operations.

How is 25Madison different?

Incubator Venture Funds
Development Stage Concept to MVP Concept Revenue Generating
Duration of Investment Flexible ~4 Months +5 Years
Active Management ? x
Formal Mentoring x
Access to Network
Co-Development x x
Shared Services ? x

Our partner network
provides an ecosystem of support for every founding team