Future-proofing Private Equity Firms and their Portfolio Companies.

We've built a new model for business transformation: connecting incumbent companies with the next disruptors to catalyze PE Firm and  Portfolio Company value creation.

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DEVELOP NEW AI & TECH SOLUTIONS

Understand AI value creation opportunities in new and existing deals

Alongside PE firms and portfolio companies, we develop solutions to address key pain-points and generate new value.

OUR APPROACH

We connect company leaders with early-stage founders to transform opportunities into economic value.

Established companies need to innovate and startups need to break through.
That’s where we ​come in.

​25madison builds and invests in AI B2B, Healthtech, Supply Chain and Industrials Software Startups, driving value creation for legacy companies. ​

Backed by Apollo Global Management, one of the world’s leading alternative investment firms, we partner with private equity firms and their companies to identify common pain points. From there, we build and scale new solutions.

We bring decades of business-building expertise along with tailored services to ignite change for iconic companies. and accelerate growth for startups.

OUR THESIS

Private Equity fluency is rare in the venture ecosystem.

We understand PE firms – investment horizons, incentives and value creation strategies – from our time as PE investors , PE-backed operators and PE incubation partners.

VALUE CREATION FOR PRIVATE EQUITY FIRMS & COMPANIES

Win competitive deals

Stand out in the eyes of target companies and win deals with differentiated value-add​.

Make better deal decisions

Leverage state-of-the-art technology to invest in the best deals.

Improve portco P&Ls

Utilize AI software and early-stage technology to reduce opex and increase revenues​.

Anticipate disruption

Learn about new technology solutions and groundbreaking startups sooner.

Differentiate among investors and LPs

Access value-add services and technology to set your portfolio and firm apart.

Be seen as an innovator

Attract better talent and boost exit valuations.

OUR TRANSFORMATION SERVICES
Marketing & product transformation
A transformation studio that propels business growth through brand, product, and experience design.
Learn more about Creature >
Incubating & investing in technology solutions
Giving portcos access to the early stage
Providing AI strategy and consulting
Finding talent solutions
Generating new products
INSIGHTS & NEWS